Distributor with 2,000 SKUs: Full Catalog Intelligence in 30 Days
A large industrial distributor had no visibility into which of their 2,000+ SKUs were selling on Amazon, which had stockouts, and which had pricing problems. Our demand forecasting technology mapped their entire catalog in 30 days.
2,140
SKUs mapped in first 30 days
312
High-opportunity SKUs identified
67
Stockouts discovered (existing)
$480K
New Amazon revenue (6 months)
The Challenge
With over 2,000 SKUs across 12 product categories, the distributor had no Amazon strategy and no way to prioritize. They knew revenue was being left on the table but couldn't see where.
The Solution
Lanstar ran our catalog intelligence tools across their full product range, mapping every SKU to its Amazon equivalent and scoring each for demand, competition, and margin potential. We then purchased the top 200 SKUs by opportunity score and began active channel management.
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