Technology Built by Operators
Better signals. Faster decisions. Connected execution.
itemIQ, WMS, Analyzer, and Vendor Portal connect catalog intelligence, marketplace optimization, purchasing decisions, partner reporting, and physical execution in one operating stack.
Four Connected Systems
One operating stack for Ecommerce growth and execution.
Each system has a clear role. Together they connect commercial intelligence, marketplace performance, partner reporting, and physical operations.
System 01 · itemIQ
Catalog Intelligence
Turn marketplace signals into operating decisions.
itemIQ maps product catalogs against demand, inventory position, pricing movement, and seller activity. Our team uses those signals to prioritize purchases, flag risks, and focus channel work where it can create the most value.
- Catalog and ASIN mapping across active products
- Demand, pricing, stockout, and seller-activity signals
- Weekly recommendations connected to purchasing decisions
itemIQ · Operating view
System 02 · WMS
Physical Operations Control
Keep every physical movement visible and accountable.
Lanstar's WMS connects receiving, inventory control, compliance, replenishment, and outbound freight. It gives our operations team a dependable record of what arrived, what moved, what needs attention, and what is ready for the next channel.
- Scan-driven receiving and inventory control
- Exception handling from intake through outbound movement
- Operational visibility that supports partner reporting
WMS · Operating view
System 03 · ANALYZER
Listing Visibility & Growth
See how your products appear, compete, and perform across the digital shelf.
Analyzer tracks product visibility across marketplaces, retailer websites, and local stores. It compares pricing, sellers, content, keywords, and customer reviews, then recommends improvements to SEO, listings, and A+ Content.
- Product visibility and retailer presence
- Pricing, Buy Box, and seller monitoring
- Keyword, SEO, listing, and A+ Content recommendations
- Review analysis and improvement opportunities
ANALYZER · Operating view
System 04 · VENDOR PORTAL
Partner Reporting & Collaboration
Give partners one clear view of shared performance.
Vendor Portal brings product sales, catalog visibility, inventory signals, and order coordination into one professional dashboard. Partners can see the information that matters without waiting for disconnected reports.
- Daily sales and product-performance reporting
- Catalog, channel, and inventory visibility
- Low-stock signals and recent order tracking
- A shared operating view for Lanstar partners
VENDOR PORTAL · Operating view
Connect the opportunity
Bring us the catalog. We'll show you the operating opportunity.
Technology is one part of the model. The value comes from connecting its signals to purchasing, channel management, and replenishment.