Health Brand: From Fragmented Sellers to a Controlled Channel
A mid-sized Canadian supplement brand had 14 unauthorized sellers undercutting their MAP by up to 40%. Lanstar purchased the inventory, cleared the grey-market sellers, and rebuilt the listing from scratch.
14 → 1
Unauthorized sellers removed
+187%
Revenue increase (90 days)
+34%
Average selling price recovery
98%
Buy Box ownership
The Challenge
The brand had strong wholesale distribution but no Amazon strategy. Their flagship SKUs were being sold by unauthorized resellers at prices that destroyed margin and confused customers. Listings had outdated images, no A+ content, and zero PPC.
The Solution
Lanstar became the brand's exclusive Amazon retail partner. We purchased their top 40 SKUs, filed MAP violation reports on all unauthorized sellers, rebuilt every listing with optimized copy and new photography, and launched a targeted PPC campaign.
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About These Results
The partner name is withheld for confidentiality. Results are specific to the scope and measurement period shown and are not a guarantee of future performance.
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