We’re excited to share that Lanstar Supply has officially opened a new office in Waterloo, Ontario, as part of a new partnership with the University of Waterloo’s Velocity program — one of Canada’s leading incubators supporting innovative startups solving billion-dollar challenges.
This partnership marks an exciting new chapter in our journey. Velocity’s program is highly selective, reserved for companies building technologies with massive real-world impact. Lanstar was selected for our proprietary in-house software, which has quietly been in development for months and will soon be revealed under its official name.
Our expansion into Waterloo positions Lanstar at the center of Canada’s innovation ecosystem — surrounded by world-class talent, research, and mentorship. This strategic move allows us to accelerate product development, scale our operations, and deepen our impact within the local community by enabling distributors, brands, and suppliers to connect effortlessly to leading e-commerce channels. In doing so, we’re driving sustainable growth, expanding market access, and empowering Canadian businesses to succeed in the digital economy.
What This Means for Our Customers
Our investment in innovation and infrastructure will directly enhance your experience as our partner:
- Bigger, faster orders: With expanded capacity and improved systems, we can scale fulfillment like never before.
- Reduced stockouts: Our new predictive tools minimize out-of-stock situations, keeping your products consistently available.
- Quality Intelligence: Machine learning models detect listing inconsistencies, pricing errors, and fulfillment risks before they impact your sales.
- Greater transparency: You’ll gain deeper insights into order flow, performance, and product health across channels.
This milestone wouldn’t have been possible without the trust of our customers, the dedication of our team, and the shared belief of long term thinking and a relentless commitment to innovation.
From everyone at Lanstar Supply — thank you for being an integral part of our journey.
– Arhem Rana
Head of Growth, Lanstar Supply